Through our experiential campaigns, we create and activate opportunities for our clients’ products to interact directly with their target consumers. We immerse ourselves in their brand, get to know their customer and work as an extension of their own team.
Our clients trust us to create and deliver engaging opportunities that make an instant impression with the audience and get people talking about and experiencing the brand first-hand.
All of our activities have our clients’ objectives in mind, to maximise awareness, empathy, create data gathering opportunities, converted to leads and, ultimately, sales.
In May 2010, Journey9 devised and delivered a unique experiential marketing campaign for Jaguar. ‘Manchester Celebrates Jaguar‘ was a month long campaign to connect the rejuvenated Jaguar brand with core target markets in Manchester. Take a look at our case study to see how we handled what was an intense but incredible month for us and Jaguar.
Deploying a range of creative events aimed at their target buyers, ‘engagement’ has been the key word, bringing people within sensing distance of the brand and what it stands for…..Branding is all about winning – ‘hearts and minds’, the emotional connection you make with your customers and how it makes them feel. If you get into the top three box of consideration for your customers, then you are at least on the mental shopping list. Jaguar, in my view, is taking the right approach. Using a local agency to get under the skins of their potential buyers. Using their local knowledge to personalise their offering and get to the key movers and shakers, then putting the marketing gunfire down in the region, creating a buzz about the place, because buzz matters in today’s socially media driven world. Phil Jones, Sales & Marketing Director, Brother UK
